PDI-Power Distance Index
IDV-Individualism
MAS-Masculinity
LTO-Long-Term Orientation
UAI - Uncertainty Avoidance Index
Brazil has a much higher rate of UAI than the United States. The citizens of the U.S. are known to be risk takers. We do not tend to avoid situations just because they are uncertain about them. We do often times weigh the pros and cons to be more certain, but we have also been known to just jump into things without much thought.
In Brazil, their culture is less risky. They are more cautious of things that they are not certain about. They will take some risks, but they are more careful about the risks they take. They are more likely to avoid situations that might not end up like they think they will. They are more likely to look at all the possible outcomes before making a decision.
Tuesday, February 24, 2009
Hofstede's Dimensions
PDI-Power Distance Index
IDV-Individualism
MAS-Masculinity
LTO-Long-Term Orientation
UAI - Uncertainty Avoidance Index
Brazil has a much higher rate of UAI than the United States. The citizens of the U.S. are known to be risk takers. We do not tend to avoid situations just because they are uncertain about them. We do often times weigh the pros and cons to be more certain, but we have also been known to just jump into things without much thought.
In Brazil, their culture is less risky. They are more cautious of things that they are not certain about. They will take some risks, but they are more careful about the risks they take. They are more likely to avoid situations that might not end up like they think they will. They are more likely to look at all the possible outcomes before making a decision.
