Tuesday, February 24, 2009

Individualism according to Hofstede

The United States has a much higher sense of Individualism than Brazil. Brazil only scores a 38 on individualism while the U.S. scores a 91. This is the largest difference gap between the U.S. and Brazil. This is due to the Latin tendency to be a more Collectivist society. Brazilians have a long-term commitment to their family groups (extended family and relationships). Most Brazilians live at home with their parents until marriage, then even once married tend to stay within the same neighborhood to remain close to the family. The United States on the other hand has rather loose bonds with others and maintains a higher individualistic attitude. I believe there is more of a fight for power within the U.S. that creates a sense of "every man for himself". Typically, U.S. citizens tend to look out for themselves and only close relatives. We are a much more self-reliant culture than Latino countries.